Sachet marketing is a widely used strategy for companies to increase their sales in emerging economies. However, the environmental impact of sachets is a cause for concern. The excessive packaging waste generated by sachets leads to resource depletion and environmental pollution. The use of sachets has led to a debate on the tradeoff between economic benefits and environmental sustainability. The paper tries to examine the economic benefits of sachet marketing, including affordability, convenience and increased access to products, particularly in low-income markets. However, it also explores the environmental implications of sachets, including the generation of plastic waste, energy consumption etc. It also suggests various alternatives of sachets that companies can adopt to reduce the environmental impact. These include biodegradable packaging, refillable containers, bulk purchasing, packaging-free options, and innovative packaging. The research paper emphasizes the importance of balancing economic interests with environmental sustainability. By adopting sustainable packaging options, companies can contribute to a more sustainable future while maintaining their economic interests.

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An official publication of Society for Environment and Development (SED India)